About the company
VETLIVA portal is a project of CENTRCURORT company and is developed within the framework of implementation of the State program " Hospitable Belarus " for 2016-2020.
VETLIVA is a multifunctional online booking service and a catalogue of tourist services, specializing in recreation and tourism in Belarus.
A large team of specialists worked on the VETLIVA project, starting from the creation of the brand concept, promotion strategy to its technical development and implementation. As a result, the portal has a unique memorable design, a simple but functional interface in three languages: Belarusian, Russian and English.
The goal of the project is to help our clients discover Belarus as a country of hospitality by telling about tourism in Belarus and providing the best offers directly from service providers for all possible ways of tourist stay in the country:
- Recreation centres and farmsteads
National Parks and ReservesOn the one hand, the portal is a huge tourist guide to Belarus: it contains information ranging from descriptions of unique nature and culture to stories about places of interest. Guests can find a large number of interesting facts about history, traditions, national cuisine. There is information about tourist events in Belarus, as well as the rules of entry and stay in our country. On the other hand, the project offers an opportunity to visit places of interest by making a reservation of almost any services right from home.
For your convenience, the portal offers:
Convenient and flexible search tool
The widest range of tourist services in Belarus
Only current prices and the best offers
Guarantee of quality and timeliness of services
Our support service is available for you 24/7
ATIRIBUTES OF BRAND
NAME of the service uses a common positive stereotype of hospitality and cordiality of the Belarusian people ("vetliva" = "hospitably", "cordially"). The use of the Belarusian word also indicates the national specificity of the project.
LOGOTYPE is a stylized ancient symbol of Belarus - Zorka.
SLOGAN reveals the functional purpose of the portal within the idea of the "Guiding star"
The principle of operation of the reservation system is as follows: travel service providers independently place their offers in the system, and the service ensures implementation of offers among a wide audience of customers in accordance with their requests. The key feature is that VETLIVA focuses directly on the national tourist product.